university of wisconsin, Interactive media - Digital Marketing REsources
For my new friends at The University of Wisconsin, Madison, here are some resources to help you with Interactive Marketing Concerns
Google Support - Getting Started with Google Tag Manager - https://support.google.com/tagmanager/answer/14842164?hl=en
Google Support - Setting up A Google Tag - https://support.google.com/tagmanager/answer/12002338?hl=en#zippy=%2Cin-google-ads%2Cin-google-analytics%2Cin-campaign-manager%2Cin-google-tag-manager
Campaign Brief Template - https://docs.google.com/document/d/1lBiZvOcRnKG7AhEaKHQ9PlXcbKvXTwH_XgcMoADmsmg/edit?tab=t.0
Campaign Architecture Grid Template - https://docs.google.com/spreadsheets/d/19dsz4NT4HVoAeu-KfiBMjur1JthF3KaZQmIE4kXnaYY/edit?gid=0#gid=0
Looker Studio - GA4 Site Activity Dashboard Template - https://lookerstudio.google.com/u/0/reporting/a9d11902-b91d-4e45-837f-0a58a7039532/page/KthH/edit
Looker Studio - Google Search Console Dashboard Template - SEO Overview - https://lookerstudio.google.com/u/0/reporting/c1fa400e-9928-4ea4-b170-c419df842bf5/page/6zXD/edit
Meta Support - Adding a Meta Tag to a Site Using Google Tag Manager - https://www.facebook.com/business/help/1021909254506499