Services

I act as a freelance director of strategy and analytics for my clients. I also design and manage campaigns. I enjoy evaluating current marketing direction and finding ways to improve the process towards varying goals.  I’m collaborative and transparent as a rule. My core experiences include:

  • Objective and Goal Setting

  • Strategy and Tactics

  • Creation and Development of Marketing Operations Processes.

  • Measurement, Analysis and Reporting, including Dashboard Creation

  • Audience Segmentation and Valuation

  • Campaign Architecture - Paid Search, Email, Social, Display, Print, Out-of-Home

  • Campaign Management and Optimization

  • Team Building and Training

  • Testing Strategy and Implementation

  • Marketing Process Design

2BEE851E-BC89-4B14-A2FA-B17E7965871F.jpg

The Importance of Approach and Process (A one minute manifesto)

There is so much hype surrounding “Martech”.  Every day there is clamor for the latest technology which promises ease of implementation and incredible multiples of ROI.  While the technological tools available to marketers have never been more abundant, accessible and useful, they are still tools.  A marketer still needs to know how to apply the best tool to solve the problem at hand. And often, the basics are forgotten in the rush to apply the newest technology. The fundamentals of rigorous marketing inform my approach and process. But it is all in service of getting the result and achieving the goal!